GENERATOR HOSTELS
Generator Hostels are design-led hostels that combine affordable, luxury rooms with social events and are located in the heart of the coolest cities in Europe and America. All properties include a range of room types from shared to private bedrooms, chill-out areas, bars, cafes and a variety of spaces available for private hire - from street facing or basement exhibition spaces to penthouse suites and rooftops. Their successful concept includes award winning interior design and locally inspired, carefully curated events and extraordinary food and beverage offerings.
Their mission is to become the world’s leading design-led accommodation brand offering stylish, cool and yet affordable accommodation in centrally located hostels, with event-led, social spaces.
Generator had an existing brand but they needed a refresh to visually reflect the brand more and reach their target audience. Logo and typefaces have been kept but geometric shapes, boxes and lines were added to convey the idea of movement and dynamism. Only a very bright colour palette has been selected and the visual communication created a more edgy, lively and energetic vibe than before.
GENERATOR SUB-BRANDS
REFLECTIONS
OVERVIEW
Reflections was the ice bar inside the Copenhagen Hostel. Generator came up with a logo, typeface and colours, but they needed more visuals to develop their social presence and advertising materials.
SOLUTION
I combined four different animals and their signature drinks to the original geometric shapes for the posters. This allowed for more variety with the geometric shapes, brushes and various graphics to help create more content for posters and to include in menus and social media posts.
KHAIMA
OVERVIEW
Khayma is the rooftop in Generator Paris. They needed to develop wider visual assets for their socials and marketing materials. Khayma is the Persian word for tent and the rooftop has some Arabic and modern influences.
CHALLENGE
The logo and colours were not enough material for their branding image and visuals were needed to support all the collateral for their events and menu design.
SOLUTION
The inspiration comes from their brand logo and colours and the imagery reflects the concept of the desert and nomad tents. The idea was to transport the customers to another dimension, a parallel world of camels and tents, far away from Paris.
HELTER SKELTER
OVERVIEW
Helter Skelter is a live music bar in Generator Hamburg. They host gigs and live events in the hostel, and wanted to create typography visuals, for their social media and marketing with an update to their existing logo. Before being a hostel, this building was home to a studio were The Beatles recorded some of their early work.
CHALLENGE
The visuals were created by starting from an existing grunge logo and some pictures of the venue. The vibe of the place is intimate and targeted at a young audience interested in live music and ready to discover new bands.
SOLUTION
The inspiration came from the colours of the walls and the silhouette style of the wall decorations.
